What is a mockup? Digital product mockups explained

What is a mockup? Digital product mockups explained

Whether you're a newcomer to the world of design or you know your way around a mockup tool or two, it's more than likely that you'll have encountered some confusion around what the term "mockup" actually means and how it differs from wireframing and prototyping.

While it's true that "mockup" can be used to describe almost any visualization of a digital product, the term actually pertains to something very specific within the wider design process. If, for example, you were to present a barebones wireframe as a mockup to a developer, you would probably get some pretty funny looks in return.

So, what exactly is a mockup? What do mockups allow designers to do? And how can digital product mockup tools, such as Uizard, help you to create the perfect mockup design for your website, app, or online service? We answer all in our ultimate guide to digital mockups.

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What is a mockup in design?

What do design mockups usually include?

What do mockups allow designers to do?

How to use app or website design mockup software


What's a mockup in design?

Mockup defined: A mockup is a visualization of an app or web page, or a set of pages, that demonstrates the purpose and intent of a design, whilst also demonstrating aesthetic design choices, branding, and user flows elements.

A digital product design mockup can be best described as a visualization of a web page, web app, or mobile app. Although a mockup might include several of the design elements that the final product may include - such as editorial copy, CTAs, and structured data - it shouldn't be confused with a lower-fidelity wireframe or a higher-fidelity, functional prototype.

To make the distinction clear, try and think of a mockup as a static visualization of your concept where you are demonstrating the general layout of your product and its core purpose, as well as a degree of your chosen design aesthetic.

Mockup visualization within Uizard

Is a mockup different from a wireframe?

You may have heard the term “wireframe mockup” used however, this can be a little misleading. A wireframe is a schematic that demonstrates the structure and flow of your product design. Wireframes typically contain little to no actual content, allowing you to demonstrate the overall scope and intent of your idea without having to invest time and resource into fleshing out content blocks or design elements (you can find out more in our beginner’s guide to wireframes).

Are mockups static or dynamic?

Mockups are static visualizations of a web page or app design. Although you can include dynamic elements in a mockup (such as page interactions, fillable forms etc), once your mockup becomes functional, you are really dealing with something more akin to a medium fidelity prototype at this point. Essentially, a mockup shows what your app will look like, a prototype shows how your design will actually will work.

What is a mockup in web design?

As with all design mockups, web design mockups include all the core elements of a design, with several visual enrichments such as imagery and branding. Web design mockups are typically presented in a desktop aspect ratio of 16:9. This helps stakeholders both internal and external visualize the product as it would be seen in the hand of the user.

Curious to check out some real web design mockups? Our app design templates include a number of examples of web mockups that you can update and adapt for your own project!

What is a mockup in app design?

As with web design mockups, app design mockups demonstrate the structure and layout of all the screens in an app design and include visual and editorial enrichments to demonstrate the overall functionality and aesthetic of the design.

App design mockups tend to be presented in mobile aspect ratio however, your app mockup may also be presented in tablet or web app format depending on what device you are designing for.


What do design mockups usually include?

Digital product design mockups typically include the following:

  • Structure of the page/pages of the app or website
  • Layout of any pages and where core elements should sit
  • Core functionality of the design (e.g., the user interface)
  • Some use of color, including general color schemes and imagery
  • Branding including typography, stylings, etc.
  • Editorial copy to demonstrate the intent or focus of the various sections

What do mockups allow designers to do?

As a non-designer, one of the most exciting things about building a design is being able to populate a wireframe with placeholder editorial copy and visual elements to truly bring your design to life. Using mockups in the design process is a fundamental part of turning your app idea into design reality, regardless of whether you are a seasoned designer or a design novice.

Creating high-fidelity mockups allows you to take your rough sketches and wireframes to the next level, it allows you to share with other stakeholders, gather feedback easily, and update your design to speed up the sign-off process. Building your mockup has never been easier with the power of Uizard. Our AI-powered features help you effortlessly transition from wireframe to mockup, and from mockup to high-fidelity, functional prototype.

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Customisable mockups in Uizard

How to use app or website design mockup software

Using specialized mockup tools to build your mockups can be a great way for non-designers to get involved in the design process or lead on their own design projects. Tools like Uizard can also be great for seasoned designers who want to collaborate easily with other stakeholders.

To get started with Uizard, simply sign up and get working on your own design. If you want to streamline your design process or work with straight-out-of-the-box designs, Uizard mockup templates are the perfect way to get started. Simply choose your template and edit it to suit your own project. Try Uizard for free now!


Want to know more when it comes to the world of mockups? Head over to the Uizard blog and discover our mockup guides and tutorials where we talk everything from the power of AI, right through to the design fundamentals.